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What is culture, and why does it matter?

What is culture, and why does it matter?

Culture is an outcome.

It is the result of a company, community or society creating the conditions for a defined set of behaviours to thrive.

It is fluid and ever-changing.

In an organisation, the behaviours you want to see everyday need to be reflected in every stage of the employee journey to ensure that an organisation’s purpose, behaviours, and values are reinforced in the right way.

But why does it matter?

A strong culture can define your business, influence the way you work and the experience both your customers and employees have in every interaction. It can create loyalty, empower individual accountability, and drive growth.

It can also give your business the edge.

 Companies with a distinctive culture are nearly 50% more likely to generate greater revenue, 80% more likely to have satisfied employees and 89% more likely to have satisfied customers[1]. At a time when many businesses are precariously positioned, a strong culture is no longer a "nice to have". It’s an absolute must for any business that wants to inspire innovation, spark growth, and drive tangible commercial value.

Do you need to unlock the power of culture in your business? Are you ready to supercharge your culture? Contact us at hello@unitedcultureco.com to find out more.

[1] https://www.pwc.com/gx/en/issues/upskilling/global-culture-survey-2020/pwc-global-culture-survey-2021.pdf

*Image by Maxime Bhm